The Cariboo Chilcotin Coast Tourism Association represents a region just south of central BC, which prides itself on its blend of unique scenery, pioneer spirit, and Canadian hospitality. They wanted a website that would attract new visitors, entice repeat visits, and increase bookings with the region’s operators.

smashLAB encouraged the organization to embrace the region’s most identifiable characteristic: its unique “old-west” mythology. The region’s historic past and opportunities for adventure were fertile ground for the project, so the website was conceptualized as a “virtual campfire” where fascinating stories and legends could be shared with potential visitors.

In the two months following the relaunch of landwithoutlimits.com, site traffic increased by 60%. Although it creates a highly visual impact, the site’s built in tools simplify internal management of its members, saving time and improving workflow. “Our website tells stories; it’s steeped in the history, culture and spirit of the region,” says Kim Burgoyne, CCCTA’s executive director. “Some visitors have told us that the site was what spurred them to book their trip to the region.”