Since the eighties, Crescent Spur has delivered world-class heli-skiing to visitors from the United States, Canada, and abroad. Their desire to offer unsurpassed experiences has resulted in a high-number of repeat visitors. As such, they wanted to ensure that their identity reflected these same characteristics and values and would allow them to establish strong relationship with their clientele.

Crescent Spur’s visitors enjoy a one-of-a-kind experience, and the operation’s website reflects this. The same simple treatments utilized in the corporate identity provide a framework for great stories and images. Their site utilizes smashLAB’s shiftCMS, which allows their staff to add images, post news, and rapidly update condition reports.

Not only has Crescent Spur’s site been acclaimed by its visitors, but it also received international recognition by the design publication Graphis in its 3^rd Interactive Annual. Through ongoing updates to the site, Crescent Spur's operators have reduced their requirement for printed communications and have also formed closer connections with their loyal clientele with news and trip photos. Proprietor Regina Aubrey says, “The site has been an invaluable marketing tool that gives our guests a real sense of the level of service and hospitality we provide.”