A start-up based on Bowen Island began with the desire to bring environmentally-responsible office products to corporations. They looked to smashLAB to establish their brand assets and deliver them online. The new materials had to articulate that becoming more “green” didn’t come at the expense of quality items and service.

smashLAB developed the name “Frogfile” and designed the identity, which divorced the brand from traditional “granola” associations of green companies. Their content-managed website features a full ecommerce system that serves as the operation’s key sales vehicle. It also ties in with their accounting system, allowing better management of deliveries and their supply chain.

The fully-featured CMS gives the small startup the ability to streamline additions to its product line and updates to the online store. It’s the primary platform for Frogfile’s business. “In start-up mode, there’s a lot to manage,” says Gil Yaron, owner of Frogfile. “As such, we found smashLAB’s cohesive approach very helpful. From the ecommerce solution to the site’s photography and content, they really took care of us.”