NCI Communications is a US-based video production and PR firm that needed a site to accurately reflect the quality of current work and attract additional clients in the corporate, government, and non-profit sectors. They also had a broad offering and generic messaging that needed refinement to better identify their strengths. 

During the assessment stage of their design process, smashLAB found that NCI offered value to their clients through their ability to tell a story. Taking a cue from this concept and from the fact that many NCI team members had a background in journalism, smashLAB applied a design treatment that was in line with reputable news publications and journalism sources. They focused on showcasing NCI’s catalogue of stunning imagery from the field and on providing case studies that included client testimonial.

Through its presentation of engaging images and sophisticated design, NCI’s website exhibits the “wow” factor they were looking for while maintaining a professional and classic feel. Additionally, by refining their messaging and range of services, NCI is positioned to appeal to current clientele while opening themselves to potential clients in new sectors. The people at NCI feel that smashLAB “centered” their efforts. As one of the partners noted, "We are amazed at how the process helped us focus our offering and actually become re-inspired by the business we are in. smashLAB rocks."