The past few months have been quite busy, as we near the release of our first book Speak Human: Out-Market the Big Guys by Getting Personal. Today, I thought I’d share a few notes on what it’s about, the release date, and a few other details.
The cover for our upcoming release: Speak Human
Why we’ve written it
Over the past 10 years, we’ve met a lot of people who struggle with marketing their companies. Many try to apply big-business techniques without avail. What few realize is that small companies have great advantages over larger ones when it comes to marketing. This book looks at what exactly those are, and reminds small business owners that the solution is closer than they may realize.
If you like ideasonideas, you’ll probably like Speak Human. It has the same kind of conversational approach; meanwhile, I’ve worked to keep it as sensible and “big picture” as I can. There are plenty of jargon-filled books out there and ones that talk about marketing in a prescriptive fashion (i.e. “Get a Twitter account!). This one is instead concentrated on how to connect with the right people over the long run.
Where it’s at
Speak Human is currently going through its final edits. We’re really happy to have Hans Saefkow and Tom Biederbeck lending us a hand with this part of the project! We expect the book to be available for purchase in early November at very latest.
The book is pretty thick, with a page-count around the 280 mark. We’ve chopped a lot out of it though, and as a result we think it’s a pretty tight read. It will be available for purchase on Amazon — and hopefully some other sites — for $22.95 ($24.95 Canada). If you’d like a copy, you can add your name to the list at www.speakhuman.com and we’ll notify you once it’s available for purchase.
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