Over nearly a decade in business, we’ve seen our share of patterns and trends. One of the most consistent ones relates to imitation. Small companies often want to look like the larger players in the market. So they start copying what others are doing and miss out on a whole bunch of opportunities that could make a colossal difference.
For nearly a year, we researched, made notes, debated and discussed, and edited like madmen. The result is smashLAB’s first book: Speak Human. It’s largely a starting point for any marketer who wants to look at how to build a brand in the digital age. The first readers have been enthusiastic about what they’ve found, and we’re hoping that you’ll feel the same way.
In Speak Human we look at how small companies are at an advantage; how they can find their voice; foster relationships; and, use new means of connecting and communicating. More than that, we share stories about why Starbucks is closing shops; the most dangerous words for your brand; and, how you can get people to love your company.
Interested? You can buy a copy from Amazon.com, Amazon.ca, or Amazon.co.uk, or from Barnes and Noble. Or, you can read the first chapter for free.
Meanwhile, we’ve decided to have a little fun, and extend the message past the printed document, and start some discussion on Facebook, Twitter, and our YouTube channel. (To get things started, we’ve embedded a few of the videos below.)
By the way: Speak Human would make a delightful Christmas gift for your friends!