White Papers
From time to time, we collect our thoughts into succinct white papers. These have been referenced in industry press, and have become standard reading in some post-secondary curriculum.
Mar 1, 2008
White Paper: A Primer in Social Media
EXECUTIVE SUMMARY: Social media represents a broad change in how people communicate with one another. This is exciting for businesses as it presents new channels and methods of reaching consumers. As such, early adopters have encountered both successes and failures in developing strategies that incorporate this new paradigm. smashLAB advises groups to remain strategic and pragmatic in employing social media.
Read: A Primer in Social Media
Download: A Primer in Social Media (PDF)
Apr 22, 2005
White Paper: Understanding Logo Design
EXECUTIVE SUMMARY: A brief and highly visual overview of logos and the design process related to them. This short PDF reviews the makeup of a logo, a short history of logo design, discussion on what makes them important and good, as well as a review of the logo design process--a nice resource for those in need of a quick overview.
Read: Understanding Logo Design
Download: Understanding Logo Design (PDF)
Contact us
We're happy to respond to media inquiries regarding online marketing, interaction design, and social media. Contact us at 604 683 2250, or send an email to: media@smashlab.com
Speaking
In need of a speaker to talk about the impacts of design and marketing in the digital space? Send your event date and details to hello@smashlab.com and we’ll respond with availability and rates.
The Book
Interested in what you see here, but looking for more? Consider picking up a copy of our book Speak Human, which looks at how to build a brand effectively in an increasingly wired world.