smashLAB selected to brand CN Centre

October 3, 2005

The Canadian National Railway Company has selected us to head the branding of the CN Centre—a first class sporting and entertainment facility in Prince George. It’s a massive project, covering brand strategy, environmental design, and way finding signage. We’re really thrilled by the opportunity to create a functional and stimulating visitor experience that infuses CN’s core attributes of pioneering and connecting individuals.





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