We often find that there’s a bit of confusion around the logo creation process. Although our clients are generally really happy with the finished product, they are often perplexed throughout the process. As a result, we’ve generated this quick overview of how we (and many others) approach the logo design process. It’s simple, clear, and available for download at smashLAB.com, (click here to download it now). If you own a design studio and would like to use this document, feel free to link to it on our website.

Additional articles

• smashLAB makes TIME Magazine's "Design 100" Posted April 08, 2008
• Graphic Design Society of Canada features smashLAB Posted March 3rd, 2008
• Eric Karjaluoto joins VFS faculty Posted March 1st, 2008
• ideasonideas makes the Power150 Posted February 29th, 2008
• CommArts highlights two smashLAB initiatives Posted February 5th, 2008