After driving for 16 hours, our friend Hans Saefkow spent a day wrapped in an inch-thick, rug-like bear suit for the new Northern BC Tourism ads. He jumped, sang, fought with a dog, and even stuffed his mouth full of tissue, all in the name of advertising. Anders and Amea also went out of their way to help us out with the shoot. The photos turned out great, but by the end of the day we thought things were getting a little smelly. No one wants to touch the bear suit ever again.

Additional articles

• smashLAB makes TIME Magazine's "Design 100" Posted April 08, 2008
• Graphic Design Society of Canada features smashLAB Posted March 3rd, 2008
• Eric Karjaluoto joins VFS faculty Posted March 1st, 2008
• ideasonideas makes the Power150 Posted February 29th, 2008
• CommArts highlights two smashLAB initiatives Posted February 5th, 2008