The following points represent how we work, while providing new team members an understanding of the standard we aspire to. This isn’t some lofty mission statement; it’s the way we do work.
Good design comes from understanding. This means we must always examine, listen, and think critically.
Alongside rigorous practice, we recognize the power of play to achieve insight and breakthrough.
We challenge preconceived notions to achieve the "right" solution, in spite of obstacles or politics.
As craftspeople we concentrate on details, knowing that users will sense even that which they cannot see.
We forego ego and take answers from wherever they may come, to create design that simply works.
Pessimism and cynicism are easy; we reject excuses and instead commit everything we have to the game.
Our efforts are led by rational strategies, which we seek to explain clearly without hyperbole or obfuscation.
Our solutions must always remain respectful of the user, community, populace, and environment.
